Ana jin shi kafin a karanta shi.

50 millisecond

Kafin ka karanta wata kalma, kwakwalwa ta riga ta yi hukunci kan shafin. Lindgaard da abokan aikinsa (2006) sun auna cewa 50 millisecond sun isa don samar da ra'ayi na gani game da wani shafi, kuma wannan ra'ayi na farko yana da tasiri kan shawarar tsayawa. Shi ya sa allon farko ba ya neman komai: yana maraba.

Launuka

Bincike kan ilimin halin ɗan adam na launi ya nuna cewa shuɗi yana da alaƙa da ƙwarewa, amincewa da kwanciyar hankali (Labrecque & Milne, 2012; Elliot & Maier, 2014), yayin da zinariya ke jan hankali ba tare da yin ihu ba. Shi ya sa shuɗin dare namu ba baƙi ba ne: shuɗi ne mai zurfi da ke ƙarfafa yayin da yake jagoranta.

Rubutun da ba ya gajiya

Rubutunmu shuɗin dare ne (#0F1E3A) a kan kirim (#FBF9F4): bambancin 15,75:1, sama da matakin AAA (7:1). Baƙin tsantsa a kan wannan tushe zai ba da 19,96:1: ƙarin bambanci, amma ƙarin haske mai ɗaukar ido a cikin dogon zama. Shuɗin dare yana da sauƙin karantawa sosai kuma yana cire ɗan haske mai tsanani — don zama a nan na dogon lokaci ba tare da gajiya ba.

Palette, tare da bambance-bambancen da aka auna

Tafiyar

Kowane shafi yana da ƙwaƙwalwar sa: isowa (kwanciyar hankali), ganowa (lambobi tare da tushe), zaɓi (tayin), dawowa (iDream da iLive). Muryar iCARe tana raka ba tare da kutsawa ba; lokutan raye-rayen suna sannu a hankali gwargwadon yadda ba za su sa gaggawa ba.

Neuromarketing, da gaskiya

Neuromarketing alkawari ne kuma haɗari: Ariely da Berns (2010) sun bayyana dalilin da ya sa ya kamata a ɗauki ilimin jijiyoyi da aka yi amfani da su a talla da taka tsantsan. Mu ba ma sayar da «dabaru»: muna tsara ƙwarewar da ke girmama wanda ke karatu. Idan wani launi bai taimaka ba, ba ma amfani da shi.

Alkawarin

Muna canza hanyar rayuwa da gwanjon gidaje da kuma yadda ake rayuwa a yanar gizo: 324.000 lot, 91 harsuna, AI da ke magana da sauraro, 20% na kuɗin shiga na shekara ga ayyukan alheri. HUB da ake ji kafin a karanta shi.

Tushe

Kowace magana a wannan shafin tana da tushenta. Muna ambaton su duka, tare da marubuci, shekara da mujalla.

• Lindgaard, G., Fernandes, G., Dudek, C., Brown, J. (2006). "Attention web designers: You have 50 milliseconds to make a good first impression!" Behaviour & Information Technology, 25(2), 115-126.
• Elliot, A. J., Maier, M. A. (2014). "Color psychology: Effects of perceiving color on psychological functioning in humans." Annual Review of Psychology, 65, 95-120.
• Labrecque, L. I., Milne, G. R. (2012). "Exciting red and competent blue: the importance of color in marketing." Journal of the Academy of Marketing Science, 40(5), 711-727.
• Valdez, P., Mehrabian, A. (1994). "Effects of color on emotions." Journal of Experimental Psychology: General, 123(4), 394-409.
• Ariely, D., Berns, G. S. (2010). "Neuromarketing: the hope and hype of neuroimaging in business." Nature Reviews Neuroscience, 11(4), 284-292.
• Singh, S. (2006). "Impact of color on marketing." Management Decision, 44(6), 783-789.
• Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.