Ụzọ mmetụta uche
A na-anụ ya tupu a gụọ ya.
CARe Auctions abụghị saịtị a ga-elele: ọ bụ ụzọ a ga-ebi. Agba, oge, ụda na ịgbachi nkịtị ka ahọpụtara iji soro gị n'emeghị ka ike gwụ gị, na ibe ọ bụla.
50 millisekọnd
Tupu ị gụọ otu okwu, ụbụrụ enyeworị ibe ahụ ikpe. Lindgaard na ndị otu ya (2006) tụrụ na ọ na-ewe naanị 50 millisekọnd iji nweta mmetụta anya banyere saịtị, na mmetụta mbụ ahụ na-emetụta mkpebi ịnọ. Ya mere enyo mbụ anaghị arịọ ihe ọ bụla: ọ na-anabata.
Agba ndị ahụ
Nnyocha banyere akparamaagwa agba na-egosi na acha anụnụ anụnụ nwere njikọ na nka, ntụkwasị obi na udo (Labrecque & Milne, 2012; Elliot & Maier, 2014), ebe ọla edo na-adọta uche n'akwaghị ụda. Ya mere acha anụnụ anụnụ anyị abụghị oji: ọ bụ acha anụnụ anụnụ miri emi nke na-enye obi ike ka ọ na-edu.
Ederede nke na-adịghị agwụ ike
Ederede anyị bụ acha anụnụ anụnụ (#0F1E3A) n'elu ude (#FBF9F4): ọdịiche nke 15,75:1, karịa ọkwa AAA (7:1). Oji dị ọcha n'elu otu ndabere ahụ ga-enye 19,96:1: ọdịiche karịa, mana ọkụ na-egbu anya karịa na nnọkọ ogologo. Acha anụnụ anụnụ miri emi na-adị nnọọ mfe ịgụ ma na-ewepụ ntakịrị ìhè siri ike — iji nọrọ ebe a ogologo oge n'enweghị ike ọgwụgwụ.
Palet ahụ, na ọdịiche a tụrụ atụ
Njem ahụ
Ibe ọ bụla nwere usoro: ọbịbịa (udo), nchọpụta (ọnụọgụ na isi mmalite), nhọrọ (onyinye), nlọghachi (iDream na iLive). Olu iCARe na-eso gị n'ebughị ụzọ banye; oge mmegharị dị nwayọọ ka ọ ghara ịmanye ọsọ.
Neuromarketing, n'eziokwu
Neuromarketing bụ nkwa na ihe egwu: Ariely na Berns (2010) kọwara ihe mere e ji akpachara anya na sayensị ụbụrụ etinyere na ahịa. Anyị anaghị ere «atụmatụ aghụghọ»: anyị na-echepụta ahụmịhe na-asọpụrụ onye na-agụ. Ọ bụrụ na agba adịghị enyere aka, anyị anaghị eji ya.
Nkwa ahụ
Anyị na-agbanwe ụzọ e si ebi ọrịre ụlọ na ụzọ e si ebi webụ: 324.000 lọt, 91 asụsụ, AI na-ekwu okwu ma na-ege ntị, 20% nke ego a na-enweta kwa afọ na-aga ọrụ ebere. HUB a na-anụ tupu a gụọ ya.
Isi mmalite ndị ahụ
Nkwupụta ọ bụla na ibe a nwere isi mmalite ya. Anyị na-akpọ ha niile aha, ya na onye edemede, afọ na akwụkwọ akụkọ.
- Lindgaard, G., Fernandes, G., Dudek, C., Brown, J. (2006). "Attention web designers: You have 50 milliseconds to make a good first impression!" Behaviour & Information Technology, 25(2), 115-126.
- Elliot, A. J., Maier, M. A. (2014). "Color psychology: Effects of perceiving color on psychological functioning in humans." Annual Review of Psychology, 65, 95-120.
- Labrecque, L. I., Milne, G. R. (2012). "Exciting red and competent blue: the importance of color in marketing." Journal of the Academy of Marketing Science, 40(5), 711-727.
- Valdez, P., Mehrabian, A. (1994). "Effects of color on emotions." Journal of Experimental Psychology: General, 123(4), 394-409.
- Ariely, D., Berns, G. S. (2010). "Neuromarketing: the hope and hype of neuroimaging in business." Nature Reviews Neuroscience, 11(4), 284-292.
- Singh, S. (2006). "Impact of color on marketing." Management Decision, 44(6), 783-789.
- Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.