Waa la dareemaa ka hor inta aan la akhrin.

50 millisekan

Ka hor inta aanad erey akhrin, maskaxdu horey ayay u qiimeysay bogga. Lindgaard iyo asxaabtiisa (2006) waxay cabbireen in 50 millisekan ku filan yihiin in la sameeyo aragti muuqaal ah oo bog ah, iyo in aragtidaas koowaad ay saameyn ku leedahay go'aanka joogitaanka. Sidaas darteed shaashadda koowaad waxba ma weydiiso: way soo dhaweynaysaa.

Midabada

Cilmi-baarista cilmi-nafsiga midabka waxay muujineysaa in buluuggu ku xiran yahay karti, kalsooni iyo xasillooni (Labrecque & Milne, 2012; Elliot & Maier, 2014), halka dahabku uu soo jiito feejignaanta isagoon qaylin. Sidaas darteed buluuggeenna habeenkii maaha madow: waa buluug qoto dheer oo xaqiijinaya inta uu hagayo.

Qoraalka aan daalin

Qoraalkeennu waa buluug habeenkii (#0F1E3A) oo ku yaal kareem (#FBF9F4): isbarbardhig 15,75:1, ka sarreeya heerka AAA (7:1). Madow saafi ah oo isla asaaskaas ku yaal wuxuu bixin lahaa 19,96:1: isbarbardhig badan, laakiin iftiin badan oo ku dhaca fadhiyada dheer. Buluugga habeenkii ayaa ah mid aad u fudud in la akhriyo oo waxoogaa iftiin adag ka qaada — si aad halkan ugu sii joogto muddo dheer adigoon daalin.

Palette-ka, oo leh isbarbardhigyada la cabbiray

Safarka

Bog kastaa wuxuu leeyahay laxan: imaatinka (xasilloonida), daahfurka (tirada iyo isha), doorashada (dalabka), soo noqoshada (iDream iyo iLive). Codka iCARe wuu raacaa isagoon faragelin; waqtiyada animation-ka waa gaabis inta ku filan si aan loo degdegin.

Neuromarketing, si daacad ah

Neuromarketing waa ballan iyo khatar labadaba: Ariely iyo Berns (2010) waxay sharraxeen sababta cilmiga neerfaha ee lagu dabaqo suuq-geynta loo qaadanayo si taxadar leh. Annagu ma iibinno «xeelado»: waxaan naqshadeynaa khibrad ixtiraamta qofka akhrinaya. Haddii midab aan caawin, ma isticmaalno.

Ballanka

Waxaan beddelaynaa habka loo noolaado xaraashka guryaha iyo habka loo noolaado webka: 324.000 lott, 91 luqad, AI hadlaysa oo dhegeysata, 20% dakhliga sannadlaha ah oo loo qoondeeyay shaqooyinka wanaagsan. HUB la dareemo ka hor inta aan la akhrin.

Ilaha

Odhaah kasta oo boggan ku jirta waxay leedahay isheeda. Dhammaantood waan soo xiganaynaa, iyadoo la raacayo qoraaga, sannadka iyo joornaalka.

• Lindgaard, G., Fernandes, G., Dudek, C., Brown, J. (2006). "Attention web designers: You have 50 milliseconds to make a good first impression!" Behaviour & Information Technology, 25(2), 115-126.
• Elliot, A. J., Maier, M. A. (2014). "Color psychology: Effects of perceiving color on psychological functioning in humans." Annual Review of Psychology, 65, 95-120.
• Labrecque, L. I., Milne, G. R. (2012). "Exciting red and competent blue: the importance of color in marketing." Journal of the Academy of Marketing Science, 40(5), 711-727.
• Valdez, P., Mehrabian, A. (1994). "Effects of color on emotions." Journal of Experimental Psychology: General, 123(4), 394-409.
• Ariely, D., Berns, G. S. (2010). "Neuromarketing: the hope and hype of neuroimaging in business." Nature Reviews Neuroscience, 11(4), 284-292.
• Singh, S. (2006). "Impact of color on marketing." Management Decision, 44(6), 783-789.
• Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.