A ni imọlara ṣaaju kika.

50 milliseconds

Ṣaaju kika ọrọ kan, ọpọlọ ti ṣe idajọ oju-iwe naa tẹlẹ. Lindgaard ati awọn ẹlẹgbẹ (2006) ṣe iwọn pe 50 milliseconds to lati ṣe imọran wiwo ti oju opo wẹẹbu kan, ati pe imọran akọkọ yẹn ni ipa lori ipinnu lati duro. Nitorinaa iboju akọkọ ko beere ohunkohun: o gba ọ.

Awọn awọ

Iwadii lori imọ-ọkan ti awọ fihan pe buluu ni ibatan si agbara, igbẹkẹle ati idakẹjẹ (Labrecque & Milne, 2012; Elliot & Maier, 2014), nigba ti wura fa akiyesi laisi kigbe. Nitorinaa buluu alẹ wa kii ṣe dudu: buluu jinlẹ ni o fi ọkan balẹ nigba ti o n dari.

Ọrọ ti ko rẹrẹ

Ọrọ wa jẹ buluu alẹ (#0F1E3A) lori ipara (#FBF9F4): iyatọ ti 15,75:1, ju ipele AAA (7:1) lọ. Dudu mimọ lori ipilẹ kanna yoo fun 19,96:1: iyatọ diẹ sii, ṣugbọn didan diẹ sii lori awọn akoko pipẹ. Buluu alẹ jẹ irọrun pupọ lati ka ati yọ imọlẹ lile kuro — lati wa nibi pipẹ laisi aarẹ.

Palette naa, pẹlu awọn iyatọ ti a wọn

Irin-ajo naa

Gbogbo oju-iwe ni ilu kan: dide (idakẹjẹ), iwadii (awọn nọmba pẹlu orisun), yiyan (ipese), ipadabọ (iDream ati iLive). Ohun iCARe tẹle laisi wọle; awọn akoko awọn ere idaraya lọra to lati ma ṣe kanju.

Neuromarketing, pẹlu otitọ

Neuromarketing jẹ ileri ati ewu: Ariely ati Berns (2010) ṣalaye idi ti imọ-ọkan ti a lo si titaja yẹ ki a mu pẹlu iṣọra. A ko ta «awọn ẹtan»: a ṣe apẹrẹ iriri ti o bọwọ fun ẹniti o ka. Ti awọ kan ko ba ṣe iranlọwọ, a ko lo.

Ileri naa

A n yi ọna ti a fi n gbe awọn titaja ohun-ini ati ti a fi n gbe wẹẹbu pada: 324.000 awọn ipin, 91 awọn ede, AI kan ti o sọrọ ti o si gbọ, 20% ti owo-wiwọle ọdọọdun si awọn iṣẹ rere. HUB kan ti a ni imọlara ṣaaju kika.

Awọn orisun

Gbogbo alaye lori oju-iwe yii ni orisun rẹ. A sọ gbogbo wọn, pẹlu onkọwe, ọdun ati iwe iroyin.

• Lindgaard, G., Fernandes, G., Dudek, C., Brown, J. (2006). "Attention web designers: You have 50 milliseconds to make a good first impression!" Behaviour & Information Technology, 25(2), 115-126.
• Elliot, A. J., Maier, M. A. (2014). "Color psychology: Effects of perceiving color on psychological functioning in humans." Annual Review of Psychology, 65, 95-120.
• Labrecque, L. I., Milne, G. R. (2012). "Exciting red and competent blue: the importance of color in marketing." Journal of the Academy of Marketing Science, 40(5), 711-727.
• Valdez, P., Mehrabian, A. (1994). "Effects of color on emotions." Journal of Experimental Psychology: General, 123(4), 394-409.
• Ariely, D., Berns, G. S. (2010). "Neuromarketing: the hope and hype of neuroimaging in business." Nature Reviews Neuroscience, 11(4), 284-292.
• Singh, S. (2006). "Impact of color on marketing." Management Decision, 44(6), 783-789.
• Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.