Uhambo lomzwelo
Kuzwakala ngaphambi kokuba kufundwe.
I-CARe Auctions akusiyo iwebhusayithi okufanele uyibheke: uhambo okufanele uluphile. Imibala, izikhathi, imisindo nokuthula kukhethwe ukuze kukuhambise ngaphandle kokukukhathaza, kukho konke ikhasi.
50 milliseconds
Ngaphambi kokufunda igama, ubuchopho sebuye sahlulela ikhasi. U-Lindgaard nozakwabo (2006) bakala ukuthi kwanele 50 milliseconds ukwakha umbono wokubona wewebhusayithi, nokuthi lowo mbono wokuqala unomthelela esinqumweni sokuhlala. Yingakho isikrini sokuqala singaceli lutho: siyamukela.
Imibala
Ucwaningo lwezengqondo yombala lubonisa ukuthi oluhlaza okwesibhakabhaka luhlobene nobuchule, ukuthembela nokuthula (Labrecque & Milne, 2012; Elliot & Maier, 2014), kuyilapho igolide libamba ukunaka ngaphandle komsindo. Yingakho uhlaza okwesibhakabhaka wethu wasebusuku akuwona umnyama: uluhlaza okwesibhakabhaka ojulile oqinisekisayo ngenkathi uqondisa.
Umbhalo ongakhathazi
Umbhalo wethu uluhlaza okwesibhakabhaka wasebusuku (#0F1E3A) phezu kokhilimu (#FBF9F4): umehluko wokugqama ongu-15,75:1, ngaphezu kwezinga le-AAA (7:1). Umnyama omsulwa phezu kwesisekelo esifanayo unganikeza u-19,96:1: ukugqama okwengeziwe, kodwa ukukhanya okukhulu ezikhathini ezinde. Uhlaza okwesibhakabhaka wasebusuku uhlala kulula kakhulu ukufunda futhi ususa ukukhanya okuncane okunzima — ukuze uhlale lapha isikhathi eside ngaphandle kobunzima.
I-palette, nomehluko wokugqama okulinganisiwe
Uhambo
Ikhasi ngalinye linomgqigqo: ukufika (ukuthula), ukutholakala (izinombolo nomthombo), ukukhetha (isiphakamiso), ukubuya (iDream ne-iLive). Izwi le-iCARe lihamba nawe ngaphandle kokungena; izikhathi zokugqwayiza zihamba kancane ngokwanele ukuze zingakusheshisi.
I-neuromarketing, ngobuqotho
I-neuromarketing iyisithembiso nengozi: u-Ariely no-Berns (2010) bachaza ukuthi kungani isayensi yobuchopho esetshenziswa kwezentengiso kufanele ithathwe ngokuqapha. Thina asithengisi «amaqhinga»: sihlela isipiliyoni esihlonipha lowo ofundayo. Uma umbala ungasetshenziswa, asiwusebenzisi.
Isithembiso
Sishintsha indlela yokuphila izindali zezindlu nendlela yokuphila iwebhu: 324.000 amalothi, 91 izilimi, i-AI ekhulumayo nelalelayo, u-20% wemali engenayo yonyaka iya emisebenzini yomusa. I-HUB ezwakala ngaphambi kokuba ifundwe.
Imithombo
Sonke isitatimende kuleli khasi sinomthombo waso. Sizicaphuna zonke, nombhali, unyaka kanye nephephabhuku.
- Lindgaard, G., Fernandes, G., Dudek, C., Brown, J. (2006). "Attention web designers: You have 50 milliseconds to make a good first impression!" Behaviour & Information Technology, 25(2), 115-126.
- Elliot, A. J., Maier, M. A. (2014). "Color psychology: Effects of perceiving color on psychological functioning in humans." Annual Review of Psychology, 65, 95-120.
- Labrecque, L. I., Milne, G. R. (2012). "Exciting red and competent blue: the importance of color in marketing." Journal of the Academy of Marketing Science, 40(5), 711-727.
- Valdez, P., Mehrabian, A. (1994). "Effects of color on emotions." Journal of Experimental Psychology: General, 123(4), 394-409.
- Ariely, D., Berns, G. S. (2010). "Neuromarketing: the hope and hype of neuroimaging in business." Nature Reviews Neuroscience, 11(4), 284-292.
- Singh, S. (2006). "Impact of color on marketing." Management Decision, 44(6), 783-789.
- Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.